Fairtrade in Keyna

Posted on December 10, 2014. Filed under: Kenya, News, Reports |

One of our members picked up some information from an article she read in The Tablet of 3 August 2013 by Tim Aldred, Head of policy and research at the Fairtrade Foundation, about Kenya and Fairtrade.
Fairtrade products are being made available to the Kenyan public through African supermarkets.  Research showed that there could be a significant market for distinctively Kenyan products such as maize flour as well as the more familiar fresh fruit, coffee and sugar, among the relatively affluent Kenyan middle classes; professionals working in the cities often have strong family ties to rural areas and are keen to support rural farmers.
A Fairtrade Marketing Organisation in Eastern Africa has been set up and is actively promoting the sale in Kenya of such products as: Dormans Safari Coffee and Kericho gold tea (both supplied from Kenyan farms).
Following the launch earlier this year it is hoped between £5 and £7 million worth of Fairtrade goods could find their way into Kenyan homes by 2015.

 

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