Fairtrade in Keyna

Posted on December 10, 2014. Filed under: Kenya, News, Reports |

One of our members picked up some information from an article she read in The Tablet of 3 August 2013 by Tim Aldred, Head of policy and research at the Fairtrade Foundation, about Kenya and Fairtrade.
Fairtrade products are being made available to the Kenyan public through African supermarkets.  Research showed that there could be a significant market for distinctively Kenyan products such as maize flour as well as the more familiar fresh fruit, coffee and sugar, among the relatively affluent Kenyan middle classes; professionals working in the cities often have strong family ties to rural areas and are keen to support rural farmers.
A Fairtrade Marketing Organisation in Eastern Africa has been set up and is actively promoting the sale in Kenya of such products as: Dormans Safari Coffee and Kericho gold tea (both supplied from Kenyan farms).
Following the launch earlier this year it is hoped between £5 and £7 million worth of Fairtrade goods could find their way into Kenyan homes by 2015.


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The benefits of Fairtade

Posted on August 27, 2014. Filed under: Reports |

A recent Government-funded SOAS report has suggested that the benefits of Fairtrade do not reach very far.  In response Michael Gidney, CEO of the Fairtrade Foundation said:

Fairtrade acknowledges that landless agricultural workers are a most disadvantaged group and therefore a difficult group to reach.  SOAS’s new report highlights the need for a concerted, systematic and coordinated effort to improve conditions for temporary and casual workers.  These most vulnerable of people are being failed by all parties – local and international governments, trade unions, NGOs and companies.  Fairtrade is committed to playing its part in addressing the associated challenges ahead.

Fairtrade aims to work with farmers on Fairtrade-certified small farms to ensure that secure and stable incomes meet their needs and those of the workers.  The SOAS report fails to recognise this.  If a farm is selling a small fraction of its produce as Fairtrade and the rest on the conventional market, there is very little of the extra money from Faitrade sale to go towards projects lie healthcare and sanitation.  Fairtrade works incrementally – it is trade, not aid, after all.

Fairtrade cannot solve all the problems of rural development.  Our aim is to reach more people and deepen the impact that Fairtrade can have.  To make progress we need to increase the market for Fairtrade products.  This is something that we are committed to, in order to achieve greater benefits for farmers and workers in developing countries.

When people reach for a product with the FAIRTRADE mark, they are making a proven difference to the lives of the people who produce them.  To have an even greater impact we need more of those customers and more companies and donors – to back Fairtrade.

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How the Fairtrade system works

Posted on February 9, 2014. Filed under: Fairtrade Fortnight, Reports | Tags: , |

If you are interested in finding out more about how the Fairtrade system works  and makes a difference – there are two recently published reports: 

1. Fairtrade International’s 2012-2013 Annual Report, which contains lots of useful statistics on the scale and nature of the Fairtrade system, including summaries of several recent impact studies.
2. The equivalent bodies to the Fairtrade Foundation in Germany and Switzerland recently published a detailed and interesting impact study of Fairtrade that looks at six commodities and three kinds of producer organisation across three continents.


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